We’ve been reluctant exhibiting at trade shows and conferences for a long time. It’s been hard to justify the cost, particularly with recent low attendance at these events.
Just last month we broke the habit and exhibited at the Office 2.0 Conference in San Francisco. It was a fantastic experience for us. We made new friends, met like-minded people, and talked to the press.
Today, ISPCON Fall 2006 begins in Santa Clara and we’ll be there with a modest presence.
Our biggest interest in ISPCON is creating a channel of design firms, consultants and hosting providers. We have a turnkey program to get them started offering Caspio Bridge to their customers and earn revenue share or affiliate fees.
Very interesting product for small businesses.
Do you have any advice, lesson learned for first time ISPCon exhibitors?
Anything you wish you knew before?
Anything you will do differently?
Anything that worked very well?
You have to make a big splash to stand out. Unfortunately, big splashes don’t come cheap.
Hi Frank, I’d highly encourage you to check out Small Business Summit 2008 (third one) – come in Feb/March of 2008 – http://www.smallbiztechsummit.com – btw – I love your product and have seen its growth over the years