http://www.frankzamani.com Stories of Caspio's attempt at the betterment of the world. Tue, 18 Mar 2008 11:56:20 +0000 http://backend.userland.com/rss092 en As online advertising costs and demand for high quality keywords increases smart advertisers seek to get the most from their budget by: improving ads to get more qualified clicks, and improving conversions once visitors reach their site Improving your conversion rate is a process. You need to study best practices, look at other ... http://www.frankzamani.com/30 Nothing gets me more excited than seeing a customer succeed with Caspio Bridge beyond their wildest dreams. Fortunately, we run across such moments very often. Here's a great example: "One week ago we held our first "get acquainted meeting" with Caspio and came away impressed with the ease of service and terrific content ... http://www.frankzamani.com/27 The most frequently requested "feature" our customers have been asking us since Caspio Bridge went live years ago, was the ability to run it on Mac. The administrative interface was only compatible with Internet Explorer 6 and 7 which are only available on Windows. Of course the deployed DataPages were ... http://www.frankzamani.com/26 Last week we held our annual company meeting. This is the time when as a company we reflect on our past year, celebrate our accomplishments, review our mistakes, and set the tone for the next year. Our customers may be interested in a brief report. In 2007 we made three major ... http://www.frankzamani.com/24 ABC News "20/20" today launched a Caspio-powered interactive database that allows you to see just how much stuff goes missing every year from luggage at your local airport. The special interactive, "Lost & Looted from Luggage," chronicles the tens of thousands of passenger belongings that have been looted and lost ... http://www.frankzamani.com/22 Many companies have aging internal applications that are built on Microsoft Access. There is tremendous appeal in making these applications web-based so they can be accessed from outside the office. Caspio provides the fastest and easiest way to transform Access applications into web-based applications: The Caspio Bridge user interface is designed to ... http://www.frankzamani.com/19 Caspio has proven to be a good source of revenues and new opportunities for IT consulting firms. About 25% of Caspio's new accounts are created by firms who value-add their own services to the Caspio platform. These professionals fall into two categories, creative firms and developers: Graphic designers, advertising agencies and ... http://www.frankzamani.com/18 Last week at the Investigative Reporters and Editors (IRE) conference in Phoenix, Ryan Konig, a Senior Reporter for The Arizona Republic (and a new Caspio Bridge customer), told the audience that their database of executive compensation which he recently deployed to the newspaper’s web site using Caspio Bridge generated more ... http://www.frankzamani.com/15 The number one reason for creating web apps is to make money, directly or indirectly. For online publishers advertising revenues are a big part of the business and increasing visitors and page views is a sure way to improve the bottom line. Provided that you have a semi-interesting set of data, ... http://www.frankzamani.com/14 A good friend of mine Tom Taulli kindly quoted me on his blog about Google Apps. There is a lot of opinion out there on whether Google can chip away some market from Microsoft Office. With its extremely wide reach in search, Google's app offering is bound to have a lot ... http://www.frankzamani.com/13