DataPages that Generate Page Views

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The number one reason for creating web apps is to make money, directly or indirectly. For online publishers advertising revenues are a big part of the business and increasing visitors and page views is a sure way to improve the bottom line.

Provided that you have a semi-interesting set of data, the design of your DataPage directly affects its ability to generate page views. Consider the following techniques to maximize traffic:

1. Don’t make me think
Long and complex search forms are a kiss of death. They intimidate me. They may be great for research, to find a single record in a massive database, but a fun and interactive “consumer” database should have a simple search form. I don’t have a lot of time or energy to learn a new interface. Make it easy for me.

2. My hand stays on my mouse
Limit your search forms to clickable controls like dropdowns and checkboxes. If you want me to have fun with your database and try different searches again and again, don’t make me work hard. Don’t force me to take my hand off of my mouse and type in some words in a text field. Besides, I could be tired or spelling-challenged, which ruins the whole search.

3. I can’t drink from a fire hose
Don’t dump your entire database on me. That’s no fun for me. Give me my search results in small doses, like 20 or 25 records at a time. Let me discover more by paging through your database. Remember, every new page is an opportunity to show me more ads.

4. Engage me!
Show me just enough to make me want more. Then take me to the detail page of your record for the whole story. If you show me all you have in the search results page, I have no reason to dig deeper. Also, don’t expect me to know where to click. Make it clear.

5. Design sells
Just because it’s a database it doesn’t have to look like one. Give your data a nice layout and color scheme and add interactivity with integrated maps, reader feedback, and rating.

6. Make me look smart
Give me an easy way to send the address of this page to my friends and family. Show me how to bookmark this page and alert me when you update this database or bring another one online.

Benchmark your current performance so you can measure the results you get by applying these techniques. Everything mentioned here is easily possible with Caspio Bridge. If not sure how, ask our friendly solution advisors.

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