The Herald & Review in Decatur, Ill., wanted to add an interactive component to the already successful print coupon campaign being used by the newspaper. The idea was to offer something extra to advertisers and to boost page views on the Herald-Review.com Web site. So it used Caspio’s tools to create an online coupon page that delivered on both counts. Despite a scarcity of the sophisticated coding skills needed to create a database, the staff experienced easy going using Caspio Bridge. It let them do the job themselves to create an attractive and effective online application. All that work on their part is good news for you because the Herald-Review is willing to share the finished web app for free with other Caspio clients [Request the App]. That means no development time on your part, yet you can reap all the rewards by using an application that’s already been real world tested – now that’s a sure recipe for success. Or, if you prefer, you can easily create your own web app with Caspio’s leading do-it-yourself database platform. Caspio makes it easy for anyone by furnishing the right tools to do the job and plenty of real time support for the times you need some quick assistance.
QUICKBITS: Bridget Sibthorp-Moecker, Webmaster, The Herald-Review
“We have a printed coupon piece we do four times a year. We call it ‘Top Ads.’ We wanted something to go with it that was interactive and that included the ‘e-mail to a friend’ functionality. Caspio provided the right tools to get the job done quickly and economically.
“We had one main goal with the coupon page – and that was page views. We started right off with 3,000 page views a month. That’s good for something we are just starting out. And as the awareness grows, so will the response.
“I really like using Caspio. And when I needed help in the beginning, I found that Caspio’s online chat feature was a very quick way to get answers to my questions. And, I’ll tell you; the people at Caspio are knowledgeable. We’ve been able to solve every problem we ran into using the chat function.”