Web Enabling the Small Business


At Caspio, we come across many small businesses that either don’t have a web presence at all or are not satisfied with what they have. I have a seven-step guide to help the small company move its business online. It shows how to business-enable a small company web site.

  1. Setup a web site. Go with a brand-name hosting company but initially select the most basic package. You can always upgrade.
  2. Use your web host’s site builder. If their’s is not that great, check out Site Kreator which works with all web hosting services. Unless you are a web designer, don’t even attempt at designing a web site. Go with a pre-designed template without being too picky. Instead put your effort on your site’s content. Make it action oriented so people want to buy from you or contact you. Remember your site is your least expensive salesperson but can do wonders.
  3. Start doing business on your site. If you’re selling hard products, setup a catalog and shopping cart. You may need to upgrade your hosting package to get a shopping cart. If you sell services or capture leads, use Caspio Bridge to collect inquiries in a web-based database. We have a few ready-made apps that may fit the bill just fine. Give our support people a call.
  4. Don’t stop there. Use Caspio Bridge to track and follow up with your leads. Our light CRM app supports unlimited users. Plus, it’s totally customizable. This CRM will be the basis of your own Intranet where you and your employees access company databases. A free Caspio Bridge SOHO package includes both items 3 and 4 at no cost.
  5. Use Caspio Bridge to setup additional services for your customers, such as order status/tracking, support and service inquiries. Understand that you can offer great customer service through your web site to save yourself time and money while keeping your customers informed and happy.
  6. Generate traffic. Use SEO and keyword advertising. But even more important, make sure your web site address is on all your material, including traditional ads, direct mail, business cards, letterheads, etc.
  7. Give it time. It will take a while for your web site to take off. Have patience. Use it as your business tool and look at it as the focal point of your customer activity. Keep it fresh and up to date. This will ensure you continue building and improving it, which ultimately serves your customers.