How Do You Pay for Your Platform-as-a-Service?

Facebooktwittergoogle_plusredditpinterestlinkedinmail

It astonishes me to see that except for Caspio all platform-as-a-service (PaaS) providers base their pricing on a per-user basis.

Before PaaS came into existence, people had to write code to make apps. You write the code, you own the app and you can have it used by as many people as you want. You only have to worry about adequate infrastructure to support your users.

PaaS makes the infrastructure an on-demand service. In the case of Caspio it also eliminates programming. However, with or without code, you still create your apps in a PaaS environment.

It seems unreasonable to pay the PaaS vendor for each of your users. A usage based pricing is more appropriate. That’s what Caspio has been doing since 2001.

Pricing models remnant of traditional desktop and enterprise software are stuck in the past. Usage based pricing must be the norm rather than the exception.

Innovation, the Real Benefit of Cloud Computing

Facebooktwittergoogle_plusredditpinterestlinkedinmail

The National Institute of Standards and Technology cites the following as the benefits of Cloud Computing:

  • eliminates upfront capital expenditures and dramatically reduces the administrative burden on IT resources,
  • allows organizations to add and subtract capacity as their needs change and to pay only for what they use,
  • provides reliable services, large storage and computing capacity, and 24/7 service,
  • enables agency IT resources to focus on business-critical applications,
  • means organizations are no longer faced with choosing between obsolete equipment and software and high upgrade costs; they are always using current technology.

Sure, no one can argue with any of these, however what we have come to see firsthand at Caspio again and again is that the simplicity and the low cost of building apps in the cloud fosters creativity and innovation the likes of which has never existed.

No longer big budgets or advanced technical skills are a requirement to bring new novel ideas to the market. No longer must business professionals get complete buy-in of corporate IT departments to introduce a new efficiency or a new automation to the enterprise. That’s the true benefit of the Cloud Computing that can propel business and government forward.

Six Reasons to Syndicate Your Data

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Data syndication is publishing the same data on multiple websites. Data that is locked up in a spreadsheet or a database on your computer is not benefiting anyone but at best the local user. It becomes beneficial when it’s published on a website for a bigger audience, but even greater value can be achieved when it’s syndicated across many websites. Here is why and how:

1. Accessibility
By syndicating your data it becomes accessible to a large audience that goes far beyond the reach of your own website. Your data gains the potential to reach an audience not otherwise possible.

2. Widgetize
Widgetizing your data makes it possible for other websites owners to easily drop it on their own site. Rather than copying your database, they simply get a few lines of code that embeds an app that displays the data from your database. When the data is changed, it becomes instantly available on all syndications.

3. Monetize
Depending on the nature of your data, you might be able to monetize it. Typically a limited version of the data is syndicated across many websites with a link to the main site where people can pay and access the complete data.

4. Build brand
With or without monetization, you stand to benefit from branding the data with your name and logo. Every search result and every record can carry your name.

5. Generate traffic
Likewise, each record and search page can have a link back to your website. It’s one of the best ways to generate traffic for your website at a very low cost.

6. Improve your data through crowdsourcing
Depending on the nature of your data, you have the option of allowing others, from any of the syndications to add comments or even update the data. It’s the ultimate way adding value to your data at no cost.

There are many examples where Caspio Bridge is used for data syndication. US Census and FBI crime data are two examples of government data that is distributed through Caspio. RealtyTrac©, the leading online marketplace for foreclosure properties syndicates its data to hundreds of our media customers through Caspio widgets. Our customers have also used the platform to distribute their own data including bank rate information, business directories and real estate listings.

Contact the friendly staff at Caspio to see how easily you can give your data maximum exposure.

Data syndication is publishing the same data on multiple websites. Data that is locked up in a spreadsheet or a database on your computer is not benefiting anyone but at best the local user. It becomes beneficial when it’s published on a website for a bigger audience, but even greater value can be achieved when it’s syndicated across many websites. Here is why and how:

  1. Accessibility

By syndicating your data it becomes accessible to a large audience that goes far beyond the reach of your own website. Your data gains the potential to reach an audience not otherwise possible.

  1. Widgetize

Widgetizing your data makes it possible for other websites owners to easily drop it on their own site. Rather than copying your database, they simply get a few lines of code that embeds an app that displays the data from your database. When the data is changed, it becomes instantly available on all syndications.

  1. Monetize

Depending on the nature of your data, you might be able to monetize it. Typically a limited version of the data is syndicated across many websites with a link to the main site where people can pay and access the complete data.

  1. Build brand

With or without monetization, you stand to benefit from branding the data with your name and logo. Every search result and every record can carry your name.

  1. Generate traffic

Likewise, each record and search page can have a link back to your website. It’s one of the best ways to generate traffic for your website at a very low cost.

  1. Improve your data through crowdsourcing

Depending on the nature of your data, you have the option of allowing others, from any of the syndications to add comments or even update the data. It’s the ultimate way adding value to your data at no cost.

There are many examples where Caspio Bridge is used for data syndication. US Census and FBI crime data are two examples of government data that is distributed through Caspio. RealtyTrak, the provider of housing foreclosures syndicates its data to hundreds of our media customers through Caspio widgets. Our customers have also used the platform to distribute their own data including bank rate information, business directories and real estate listings.

Contact the friendly staff at Caspio to see how easily you can give your data maximum exposure.