Six Reasons to Syndicate Your Data

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Data syndication is publishing the same data on multiple websites. Data that is locked up in a spreadsheet or a database on your computer is not benefiting anyone but at best the local user. It becomes beneficial when it’s published on a website for a bigger audience, but even greater value can be achieved when it’s syndicated across many websites. Here is why and how:

1. Accessibility
By syndicating your data it becomes accessible to a large audience that goes far beyond the reach of your own website. Your data gains the potential to reach an audience not otherwise possible.

2. Widgetize
Widgetizing your data makes it possible for other websites owners to easily drop it on their own site. Rather than copying your database, they simply get a few lines of code that embeds an app that displays the data from your database. When the data is changed, it becomes instantly available on all syndications.

3. Monetize
Depending on the nature of your data, you might be able to monetize it. Typically a limited version of the data is syndicated across many websites with a link to the main site where people can pay and access the complete data.

4. Build brand
With or without monetization, you stand to benefit from branding the data with your name and logo. Every search result and every record can carry your name.

5. Generate traffic
Likewise, each record and search page can have a link back to your website. It’s one of the best ways to generate traffic for your website at a very low cost.

6. Improve your data through crowdsourcing
Depending on the nature of your data, you have the option of allowing others, from any of the syndications to add comments or even update the data. It’s the ultimate way adding value to your data at no cost.

There are many examples where Caspio Bridge is used for data syndication. US Census and FBI crime data are two examples of government data that is distributed through Caspio. RealtyTrac©, the leading online marketplace for foreclosure properties syndicates its data to hundreds of our media customers through Caspio widgets. Our customers have also used the platform to distribute their own data including bank rate information, business directories and real estate listings.

Contact the friendly staff at Caspio to see how easily you can give your data maximum exposure.

Data syndication is publishing the same data on multiple websites. Data that is locked up in a spreadsheet or a database on your computer is not benefiting anyone but at best the local user. It becomes beneficial when it’s published on a website for a bigger audience, but even greater value can be achieved when it’s syndicated across many websites. Here is why and how:

  1. Accessibility

By syndicating your data it becomes accessible to a large audience that goes far beyond the reach of your own website. Your data gains the potential to reach an audience not otherwise possible.

  1. Widgetize

Widgetizing your data makes it possible for other websites owners to easily drop it on their own site. Rather than copying your database, they simply get a few lines of code that embeds an app that displays the data from your database. When the data is changed, it becomes instantly available on all syndications.

  1. Monetize

Depending on the nature of your data, you might be able to monetize it. Typically a limited version of the data is syndicated across many websites with a link to the main site where people can pay and access the complete data.

  1. Build brand

With or without monetization, you stand to benefit from branding the data with your name and logo. Every search result and every record can carry your name.

  1. Generate traffic

Likewise, each record and search page can have a link back to your website. It’s one of the best ways to generate traffic for your website at a very low cost.

  1. Improve your data through crowdsourcing

Depending on the nature of your data, you have the option of allowing others, from any of the syndications to add comments or even update the data. It’s the ultimate way adding value to your data at no cost.

There are many examples where Caspio Bridge is used for data syndication. US Census and FBI crime data are two examples of government data that is distributed through Caspio. RealtyTrak, the provider of housing foreclosures syndicates its data to hundreds of our media customers through Caspio widgets. Our customers have also used the platform to distribute their own data including bank rate information, business directories and real estate listings.

Contact the friendly staff at Caspio to see how easily you can give your data maximum exposure.

One week with Caspio

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Nothing gets me more excited than seeing a customer succeed with Caspio Bridge beyond their wildest dreams. Fortunately, we run across such moments very often. Here’s a great example:

“One week ago we held our first “get acquainted meeting” with Caspio and came away impressed with the ease of service and terrific content possibilities. We then went through two training sessions and began gathering data. Today, one week later, we launched the wltx.com Data Center with 11 Caspio-powered searchable databases. The response from the public has been overwhelming and we can’t wait to build out more. Thanks to the entire Caspio team for making this seemingly overwhelming task, a piece of cake.”

Rich O’Dell
President & General Manger
WLTX-TV CBS Channel 19
Columbia, South Carolina
http://www.wltx.com/news/datacenter/

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